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The Man Who Transformed Best Quality Breitling Fake Watches UK

Georges Kern is one of the greats of the modern Swiss watch industry. After spending nearly two decades at the upper echelons of the Richemont group with brands like A Lange & Sohne, Jaeger-LeCoultre, and IWC (where he was the youngest CEO), he was roped in by the British private equity firm CVC Capital Partners in 2017 to revitalise the storied Swiss luxury watchmaker Breitling which they had just acquired. Famous for its iconic perfect Breitling replica watches like the Navitimer, Superocean, Chronomat, and Avenger, Breitling, which celebrates its 140th anniversary this year, was then floundering under the weight of its unwieldy catalogue mainly targeted at an ageing demographic. 

Kern, with his rich experience, proved to be more than capable. He stripped away the frills, slimmed down the product line-up, and refocused the design, marketing, and distribution to make top UK Breitling fake watches popular across a broad spectrum of watch buyers, particularly the young and the new while keeping the brand’s heritage story intact. His emphasis was more on lifestyle than age. He was so confident in the strategy that he invested his own money in the restructuring along with the majority stakeholders. Success followed soon after. CVC, which had valued the brand at $900 million when it bought the 80 per cent stake in 2017, sold the majority stake in the brand in 2022 to the Swiss investment company Partners Group at a five times higher valuation at $4.5 billion.

According to Morgan Stanley’s latest annual report on the Swiss watch industry, Breitling’s estimated sales in 2023 were close to $1 billion, elevating it into the list of the top 10 Swiss Watch brands for the first time. But cheap replica Breitling watches‘ recent success has come largely from its traditional markets of Europe and America, with the large Asian markets contributing very little. That is why Kern believes that the brand’s best days are still to come as he pushes towards expansion in the fast-growing markets of India and China.

Breitling India’s revenues, for instance, jumped by a robust 40 per cent last year. Besides selling through multi-brand outlets like Kapoor Watches and Ethos, the company has, in the last year, opened two exclusive boutiques in Hyderabad and Chennai, with more to come in the months and years ahead. Kern was in Mumbai last week on his first trip to India in nearly two decades, where we caught up with him for an exclusive interview:

When you took over AAA China Breitling copy watches seven years ago, you brought about radical changes. Did you think that was a risky move that may have backfired as well?

When I first met CVC, they were focused on cost-cutting due to our heavy investments and the expenses of maintaining a jet team. I explained to them that this wasn’t just about cutting costs; it was about growth. As an investor, I had put a lot of money into this, embracing significant risks — my wife thought I was crazy! I had just been promoted, life was great, and I was financially successful, so I was prepared to take these risks, and so was my team.

During my initial presentation to journalists, clients, and our team, there was a lot of scepticism. Many thought I would run the company into the ground. While our business had roots in aviation, I envisioned something different, a new direction. Often, it’s hard for people to see the potential in things; they see an old house and can’t imagine it being transformed. Initially, the vision was unclear, but after a few months, we began to integrate the old elements with the new, gradually bringing the whole picture into focus.

What is it that you thought the market wanted, in terms of design and a success story? What are some things your team has gotten right?

Breitling was a car driving in first gear — it had so much more potential. Using 140 years of history, we pushed for more classic 2024 wholesale Breitling replica watches, women’s watches, and global reach. This is easy to explain. What’s difficult is to do it.

As an aesthete, I don’t know any brand that has as many nice products as us. I also think we have the best image. The modern-retro style of our boutiques is unique and very appealing and our lifestyle, our communication and advertising campaigns speak to our customers. The only thing we are missing now is the awareness of the ‘new’ Breitling. Only 10 per cent of our target group knows the new Swiss made fake Breitling watches. They all live in the old Breitling. Luxury is a process to build — look at the most successful fashion and luxury brands. It’s not investments over two or three years, it’s cumulative investments over 10 years and more that make it happen. However, we’ve cracked the top eight with just 10 per cent awareness; imagine what we could do with 50 per cent. This is why I’m so confident we can reach the top five.

Tell us more about the acquisition of Universal Genève, and your plans for the brand.

The idea behind it was simple—we can do it! We have a great team, great organisation, and excellent infrastructure. We plan to manage it differently, effectively incubating the brand. A similar structure allows us to offer diverse price points to our partners. As an independent group, our approach is distinct from traditional groups. Beyond a certain price point, you transition to another brand. Currently, luxury Breitling super clone watches‘ price points range from approximately £5,000 to £20,000. However, with Universal, we could tap into a market ranging from £12,000 to £300,000. It’s a different market, like comparing different classes of cars, but under one umbrella.

I consulted historians to find out which brand out there has significant appeal, and Universal Genève stood out. It has an incredible history, exceptional products, remarkable storytelling, and groundbreaking innovation. It’s akin to reviving Bugatti. There was immense competition for it, even from large groups. After we acquired Universal, the response was overwhelming. I’ve been bombarded with interest; every retailer wants it, and I’ve started holding collectors’ meetings.

Our biggest challenge now is managing the high level of expectations. People think that with Universal, success is guaranteed—that we’ll win decisively, like scoring four-nil in a football match.

You’ve been in the industry for 30 years, witnessing how changes in the nineties redefined the world of Swiss watchmaking. What are some significant changes that you’ve seen?

The wake-up call for everyone, especially since COVID, is that independent brands are now more successful than those within groups. High quality Breitling replica watches is the first private equity-owned company in this context, and we’re doing very well. This success leads us to question what might be going wrong in other contexts and why some brands are not as successful, especially post-COVID.

I’m confident that many brands within groups could be much more successful under another leadership model. A group isn’t a deity; it doesn’t guarantee success. A group is merely a collection of individual CEOs, who are more or less competent.

So, what does being in a group really mean? It doesn’t inherently aid in success. There’s no divine intervention in a group. You might have a slight advantage in negotiations, such as with landlords, but at the end of the day, if you’re strong as an independent brand, they’ll want you anyway. And if you, as part of a group, produce subpar products, they won’t want you. Ultimately, it’s performance and success that matter, not whether you’re independent or not.

Are you targeting a younger audience as compared to before?

We don’t think about age, we think about lifestyle. It doesn’t matter how old you are. The question is: Do you appreciate our lifestyle, or what we represent as a lifestyle?

Today, customers first identify with the brand, then the design, and finally the technology. This is a complete reversal from 25 years ago when I started in this industry and technical features, and the movement of Breitling fake watches shop were decisive. Now, the initial consideration is of the brand before anything else.

Where do you see yourself five or ten years from now? Are you going to continue with Breitling?

If it remains a fun and exciting journey, now with an additional brand, why not? I believe that it depends on your personality. You have people who can spend their days living on the beach, and I’m not this type of guy. I like winning, but not just for the sake of making more money or just per se. I like winning against others.

And that’s also the expectation I set for my team. We seek individuals who strive to win every single day. I don’t want them to be satisfied with past successes. Winning is enjoyable, and it’s even more satisfying when others doubt you or expect you to lose, and yet you succeed again. With replica Breitling watches online site and Universal, we will continue to win.

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Breitling CEO Georges Kern Talks Building A Cool And Relaxed UK Top Breitling Replica Watches Brand

Breitling’s road to growth is a long one, and Georges Kern is savoring every minute of the journey. The marketing and management wunderkind who began his career at Kraft General Foods and later made his mark repositioning IWC at Compagnie Financière Richemont is clearly loving his double life as a shareholder and chief executive officer of the private-equity backed watch brand.

He joined best UK Breitling replica watches, which is marking its 140th anniversary this year, in 2017, and has helped catapult the brand into the top 10 of Morgan Stanley’s annual ranking. According to the bank’s latest annual Swiss Watcher report, estimated sales in 2023 were 870 million Swiss francs, or 890 million euros, with 178,000 units sold, and an implied retail market share of 2 percent. Breitling ranks at number nine, unchanged from last year, and above brands including Tissot, IWC and Swatch.

Kern is also driving the brand’s sustainability strategy, which includes using only lab-grown diamonds and responsibly extracted gold, and is in the process of revitalizing the storied Swiss watch brand Universal Genève. Breitling purchased the brand late last year, and it’s set to be relaunched in 2026.

Despite the current challenges facing the watch industry, Kern sees nothing but opportunity ahead, and is eager to build market share in variety of geographies, including China. An unconventional leader, he believes success relies on intuition and creativity as much as it does brains and experience. Here, he talks about his ambitions for Breitling, and the joys of running an independent company.

It’s a big year for perfect 1:1 Breitling fake watches, with myriad launches and events planned. What is the overall message you want to telegraph?

Georges Kern: We have been doing a very good job over the last six or seven years of being relevant again in terms of product design, the tone of the brand, marketing and [projecting] a contemporary, cool [image]. We want to build on that, tell the story of Breitling and offer even more content and substance to the brand, and to the consumer. We have a couple of things in the pipeline, including a book of 140 anecdotes around the brand — its people, technical innovations and ventures. It’s not written in a classical way but as a series of short stories. We also have a pop-up museum that will open this summer in Zurich, and we’ll have three expensive [designs] coming out in late summer during the Geneva Watch [Days]. We’ve also launched the high quality replica Breitling Aerospace B70 Orbiter watches as part of our 12-month long anniversary activation.

In 2017 you left a top job at Richemont, one of the biggest luxury groups in the world, to join the independent, private-equity backed Swiss made Breitling copy watches. How different has it been running a stand-alone company versus life inside a big, powerful group?

G.K.: In a big group, you are embedded in a kind of power house, but there isn’t the flexibility or speed of a privately owned brand because you have all these committees and processes. We’ve been [growing] like crazy over the last couple of years because we’re independent and we can move quickly, with a very short decision time. I don’t think that we could have developed as quickly and as positively as we did if we had belonged to a [large] group anywhere in the world. For the wholesale replica Breitling watches restart, it was the right thing to be with private equity. It was also a huge motivation for us, as we are all investors.

It’s a totally different way of working. We are partners and I’m not an employee. The investors wouldn’t make any decisions without me [and vice versa]. It’s the same for the senior management. For me, for my personality, it has been an amazing journey. I love what I’m doing, be it with CVC or Partners Group, which is now the majority shareholder. I’m extremely happy to have great partners. They are very smart people.

How are you dealing with the slowdown in luxury spending? What sort of impact has it been having on business?

G.K.: You always have to differentiate between the long-term development of an industry and the bumpy roads, which now are being caused by the wars in Gaza and Ukraine, inflation and high interest rates. Am I worried? No. You have to live with it. I believe the luxury industry will grow tremendously over the next couple of years because you have more and more rich people coming into the game, and you have new markets like India, Indonesia and China developing further. I’m very confident about the future.

If you look at the so-called slowdown of the luxury industry, you have three [different dynamics]. The first is the normalization after COVID[-19], because the market had been on fire for a couple of months with people catching up on what they couldn’t buy during [the pandemic]. The second was revenge traveling, which we had last year. People were spending much more money on traveling than they had in the previous two years. And what they spent on travel, they didn’t spend on luxury goods.

Then, at least for the Swiss watch industry, many companies lost growth and profitability because of the strong Swiss franc. If brands did decide to increase prices, that obviously had an impact on EBIT and on top line. If there’s no further disaster in the world, [the business] will come back.

What’s it like being an independent player in a sea of brands owned by luxury groups? Is the competition with the big groups ferocious?

G.K.: At the end of the day, what is a group but the [presence] of more, or less, competent managers? There is no such thing as God in a group, who can influence a brand in a positive or negative way. You have a frame, some cash, and structures in place, but if the individual manager is not good then the brand will not perform. At the end of the day, it’s the quality of the individual management team that makes a difference.

Being part of a group can bring power [and scale] but at the same time Partners Group has billions in assets under management [$147 billion as of Dec. 31], CVC has the same [186 billion euros]. We’ve had to fight for our position in the market, but we’ve become so big and are respected by our retailers and partners. I don’t see any major negative points compared with the big groups’ brands.

What are your overarching ambitions for Breitling?

G.K.: We can be one of the top five watch brands in the world. We can double or triple our turnover. I’m totally convinced because the company has the depth and the width in terms of product. It has history — and I think we have a proven strategy. The major point is that only 10 to 15 percent of our target group knows the new cheap fake Breitling watches. The old Breitling was very much about aviation, it was very loud. Imagine the growth we could have if 80 percent of our target group knew about the new Breitling? Already we know that most people, when they see us, want to buy the brand.

For me, the next coming years will be about using our full potential, and doing more of the same. We don’t need to change because we have a proven strategy. In addition, we’ve acquired Universal Genève [the storied watch brand founded in 1894] and we’re going to relaunch it in 2026. It’s a big brand to relaunch and it’s fascinating. I’m wearing one today, by the way. It’s very motivating, and everybody is expecting great things from us.

Can you talk about some of your other expansion plans?

G.K.: We are now at around 270 boutiques and we want to increase that number to roughly 350. There are many countries where we’re putting in lots of effort, including Mexico and India. China is still strong for us because we started at a very low level, and it will take years until we reach our fair share of market similar to what we have in other countries. But it’s a more a tactical than a strategic issue, and it’s about building boutiques and awareness. We are successful in Asia, in Western Europe, in the Middle East. We are successful everywhere, so we will be also successful in China. But the implementation and work take time. So, I would say we’re focusing firstly on the development of retail, and then [we’ll be looking at] developing in the big markets.

What kind of customer are you appealing to?

G.K.: We don’t think in terms of male or female, aged 20-plus, or 50-plus or 40-minus. It’s more about lifestyle. We want to be the cool and relaxed alternative to the more traditional brands out there. We have a clear design code and we talk about new luxury, which is sustainable and inclusive, approachable and casual. It’s more a style, a design and values that you buy rather than a socio-cultural segment. You’re a Versace girl or you’re an Amani girl. You need to choose your style — and it can be for any age.

Are the demands of sustainability proving a challenge?

G.K.: Everything is difficult. Making products is difficult. Building retail is difficult. Managing retail is difficult. Being sustainable is difficult because you need to control your supply chain, but you have to do it. You cannot be successful, especially with the up-and-coming customer base, if you don’t have a proper ESG policy in place, which we do. And that takes time to put in place. We have also launched lab-grown diamonds. [Breitling plans to fully transition to lab grown stones by the end of 2024.] But it works.

How have you brought to bear your past experience, especially your years at Richemont, to Breitling?

G.K.: There are three things that are important in my business. First, you learn from mistakes and experiences. So when I joined luxury Swiss replica Breitling watches, I was around 53. I had made mistakes previously, which — thank God — I haven’t made again. You also need experience. When you’re young, you’re more arrogant and you believe it’s just knowledge [that you need]. But it’s also experience. Second is teamwork. Today, we are all investors, and it’s one of the best teams I’ve ever had. And when you have skin in the game — and many of my colleagues have major skin in the game — there is a totally different attitude and sense of responsibility. During COVID[-19] I found out how great the team was, saw how they reacted and behaved, and how they took decisions in the right way. The third thing is something I don’t think you can learn. I call it intuition. It’s knowing what [will] work — or not. At Breitling, there was never any market research behind [our decision-making]. We just did it.

Can you elaborate on the importance of instinct in the luxury business?

G.K.: In the luxury industry, you don’t answer a need, you create a need. Everything [we’ve created over the past years] was invented by us through intuition and creativity and this is something you cannot learn. If you have it, and if you have a team who can help you with it — that’s great. And, if not, it’s not great. What people forget is that being intelligent in the luxury industry is not enough. It’s not good enough if you’re analytical and intelligent, and if you can analyze your competition or your market. You need to have a great sense of intuition and creativity to create these needs [for the consumer] and to feel the market, and to launch something that people will buy in a year or two when it comes out. [You need to create something that doesn’t] exist today. That’s the kind of talent you need to have, which goes far beyond being smart. You have McKinsey guys who are very smart, but they would be totally incapable of running a luxury company. Goldman Sachs people — they cannot [do it either]. It’s not their mindset. Having a [big] brain is not enough.

What’s the first, or most important, question you ask when you’re interviewing a candidate for a job at AAA online Breitling super clone watches?

G.K.: It’s very difficult [to conduct an interview] especially for senior positions. The problem in interviews is that, even with years of experience, you can fall [flat], because you never know. You have half an hour, 45 minutes, but you still don’t know how that person will perform, or how they will integrate in the team and interact with his or her peers, or superiors. It’s very difficult. I want to sense the person’s character, [probe] what that person did in his or her previous life and how they can fit into a team. It’s like in soccer. You have players who play very well in one team, then go to another team — and it’s a disaster. And they change again, and it’s great again. Your talent might work in one context, but not in another one.

What are you doing when you’re not working?

G.K.: I am a cyclist, and I cycle a lot during the year, between 3,000 and 4,000 kilometers, mainly in Majorca and Switzerland. It’s a great sport for keeping fit, a great team sport, and one that you can do with friends. My hobby is also producing movies and series. I produced the French film “Mon Chien Stupide,” in English it was called “My Dog Stupid” [based on the short story by John Fante]. Now, we’re in the last phase of launching it as a [TV] series. I have the director, the main cast, the pilots, the outline. It will be in English and produced in the U.K. I am coproducing it with the director, the main cast and the scriptwriter.

What do like best about film production?

G.K.: I have to bring things together — finance, people, the story, the IP. That’s just one part of it. The second part is the development. For the series we only have material for one season, which is based on the book. We don’t have material for two or three seasons. We have to invent the second and third seasons — and that is a very cool process.

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Georges Kern On 2024 Trends Of Perfect Online Breitling Fake Watches UK

Which colours, diameters, materials or complications will be on our wrists this year? We put the question to Breitling CEO Georges Kern…

What are the three big colour trends for 2024?

Colour is important at Breitling and we’ll be rolling out several colours this year. Recently we brought out new shades in the cheap UK replica Breitling Chronomat Automatic 36 Victoria Beckham collection watches, with the reintroduction of yellow gold with peppermint, midnight blue and sand.

Your one certainty for 2024?

That it will be an exciting twelve months! We’re all eager to discover the products and activities for the company’s 140th anniversary. This is an important theme that we’ll be developing throughout the year. We’ll journey back to the origins of the brand, including some of the lesser-known elements of the best AAA Breitling fake watches story.

What about diameters? Going up or going down?

We’re seeing a move towards smaller, universal sizes.

Can we expect more technical innovations?

Good question! We have something very exciting planned for our 140th anniversary…

Will you be expanding your women’s range?

We’ve continually extended our women’s range over the past few years. Currently women’s watches represent 16% of our offering and we hope to increase this to 30%. As mentioned earlier, we recently released a new collection for women, the top super clone Breitling Chronomat Automatic 36 Victoria Beckham watches and will launch a smaller diameter in an existing collection this year.

Steel, gold, ceramic, carbon… What’s “hot” in materials in 2024?

One of the “hottest” materials is definitely the yellow gold in the Chronomat Automatic 36 Victoria Beckham collection, a precious metal that luxury Breitling copy watches has specially revived for this range.

Is sport-luxe still a trend?

Sport-luxe is part of our DNA. We’ve gradually evolved the brand from a more military, professional tool watch style to a more sport-luxe design. We are clearly positioned as the leader in what we call “neo-luxury” in the watch industry and stand out for our unique “modern retro” style. It’s what differentiates us.

2023, year of the chrono? And 2024?

The year of our 140th anniversary!

How important is sustainability?

Sustainability is and remains important for Breitling replica watches wholesale and we aim to do as much as we can within our sphere of influence. We’ll be communicating on sustainability topics several times during the year.

A standout piece at Watches and Wonders?

We just launched the Aerospace B70 Orbiter 3, in honour of the 25th anniversary of the Orbiter 3 flight. We’re also putting the spotlight on new high quality replica Breitling Navitimer Automatic 41 and Navitimer Automatic GMT 41 watches.

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Breitling Can Call Its UK Luxury Fake Breitling Watches ‘Red Gold,’ US Appeals Court Says

March 14 (Reuters) – Swiss luxury watchmaker Breitling replica watches for sale convinced a U.S. appeals court on Thursday that its use of the phrase “Red Gold” in advertising does not infringe a jeweler’s trademark in the “Red Gold” name.

The 2nd U.S. Circuit Court of Appeals upheld a decision that Breitling did not violate Solid 21 Inc’s rights because it used “Red Gold” solely to describe the color of its cheap UK Breitling fake watches and not as a trademark to identify Breitling as their source.

Representatives for best AAA replica Breitling watches and Solid 21 did not immediately respond to requests for comment on the decision.

Solid 21 was founded by jeweler Chris Aire, who said he created a “red gold” alloy and began using the phrase to advertise jewelry in the 1980s. Solid 21 received a federal “Red Gold” trademark in 2003 and has since sued several other companies including Rolex, Swatch and Louis Vuitton, arguing their use of the term would confuse consumers.

A Connecticut federal court ruled for top Breitling copy watches in Solid 21’s case in 2022, finding that the watchmaker made fair use of the term. A 2-1 panel of 2nd Circuit judges affirmed the decision on Thursday.”

High quality Breitling replica watches uses the term ‘red gold’ in a descriptive sense, which watchmakers had started doing long before Solid 21 purportedly began using the term as a mark,” Senior U.S. Circuit Judge Richard Wesley wrote for the majority.

Wesley also rejected Solid 21’s argument that Breitling should have used other terms to describe its Swiss movements super clone Breitling watches like “rose gold.”

“Solid 21 trademarked the name of a color — red — coupled with the name of a metal: gold,” Wesley said. “It cannot now deprive commercial speakers, like 1:1 online replica Breitling watches, of the ordinary utility of descriptive words by requiring the use of synonyms or alternatives.”

The majority also determined that fake Breitling watches wholesale used “red gold” in good faith. In a dissent, Circuit Judge Michael Park argued that the question of whether Breitling used the trademark in bad faith should have been left for a jury to decide.

Park said that perfect Breitling replica watches switched from using “rose gold” to “red gold” in advertising “well after Solid 21 trademarked the term” without performing a trademark search, and that Breitling never explained its “sudden change” in wording.

The case is Solid 21 Inc v. Breitling U.S.A. Inc, 2nd U.S. Circuit Court of Appeals, No. 22-366.

For Solid 21: Amy Saharia of Williams & Connolly

For Breitling: Hazel Pangan of Gordon Rees Scully Mansukhani

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Better Cheap AAA Breitling Replica Watches UK

Since 2022 Breitling has been making women’s perfect Breitling replica watches from responsibly sourced gold and setting them with lab-grown diamonds.

Breitling is a brand on a mission. Since 2022 it has been pursuing its objective to make luxury UK Breitling fake watches that are more respectful of the planet and its resources by using gold and diamonds which are sustainably sourced and fully traceable.

High quality Breitling copy watches is on a mission to create beautiful products and experiences with better materials and better manufacturing,” CEO Georges Kern declared. “Our road map starts here, with the gold and diamonds we use.”

The gold in question is sourced from mines that meet the criteria set out by the Swiss Better Gold Association, which supports improved working and living conditions for mining communities and environmentally sustainable practices. Lab-grown diamonds are produced by responsible and accredited suppliers to ensure that they are conflict-free and to rule out human rights abuses.

These diamonds are grown by introducing gas and heat to a tiny natural diamond in a vacuum space. Heat transforms the gas into a cloud of plasma which allows the diamond to crystalise and grow. These synthetic diamonds have identical properties to mined diamonds and go through the same rigorous quality testing procedures.

“Consumers are increasingly reflecting on the products they buy and what goes into them. We want to give them those answers upfront,” said Kern. “The Super Chronomat Origins is one step on a transformative journey at Breitling. This is just the beginning.” The first model to put this idea into practice was the best super clone Breitling Chronomat 38 Origins watches in 2022. Now lab-grown diamonds are used across the entire Breitling portfolio and by 2025 all its Breitling replica watches wholesale will be made from better gold.

Joining Breitling on this mission is Victoria Beckham. The fashion designer, who is known for her commitment to ethical and sustainable practices, has co-designed the Breitling x Victoria Beckham collection, crafted from better gold and set with lab-grown diamonds. Each of these limited-edition top 1:1 fake Breitling Chronomat 36 watches combines the collection’s characteristic features with the cool elegance of Beckham’s designs. A special mention for the version in steel with lab-grown baguette diamond indexes on the dial.